Building community spirit through the celebration of Cree knowledge, skills, and identity.

A hand-drawn, pencil sketch of the letter

The iinuu metawewinh Cree Winter Games brought together students from across Eeyou Istchee to celebrate Cree culture through sports, traditional games, and culturally rich activities. We loved building a visual identity for the inaugural annual event that resonated with the community’s values and can be carried forward to subsequent year's games that follow.

The selected design features a winding path leading to a teepee representing each individual’s journey that culminates in a communal meeting point. The design brings together the convergence of different communities, emphasizing unity and shared purpose and reflects the collaborative spirit of these games.

The Cree Winter games featured a wide range of activities including competitions and cultural showcases designed to highlight iiyiyiu/iinuu ayimuwin (language) and iiyiyiu/iinuu iyihtiwin (traditions and practices). The events brought together delegations of youth and adults accompanied by Elders and knowledge keepers to guide and share wisdom. We created design materials, including posters, wayfinding banners, participant bracelets, and more, to cohesively brand the event.

Our informational participant brochure included a clear, easy-to-read map of the venue and event locations. The layout incorporated brand patterns and colors and custom illustrated icons that echo the logo’s form to build a unified identity that can be built upon for years to come.