A brand identity with a personality that's plugged in.
After sparking the name, we designed Teeka’s visual identity to cut through an EV landscape often dominated by cold, overly technical branding. The project centered on designing a logo that communicates energy and intelligence while feeling welcoming and easy to engage with, helping position Teeka as a solution built for real people.
At the heart of the system is a custom wordmark featuring a distinctive “k” with a dynamic cut that hints at motion and electric charge. A character-driven mascot compliments the wordmark and adds warmth and personality, bringing a human touch.
The logo was designed as part of a flexible, scalable identity system built to perform across a wide range of applications. Whether appearing on charging plugs, digital platforms, or large-scale signage, the brand remains cohesive, recognizable, and quirky— reinforcing Teeka’s promise of connection, reliability, and forward momentum.
Client
Teeka
industry
Corporate
project
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