TAKING SELF PROMO TO A NEW EXTREME: JENS LENNARTSSON’S GI JENS

6 December 2013

Scandinavian photographer Jen Lennartsson created 400 action figures of himself which he sent out in custom branded packaging along with his portfolio to targeted recipients in Scandinavia and the World. On the boxes Lennartsson included a list of skills and contact information. The project began in June 2012 and the first figures were sent out in October 2013.

And we thought our holiday card assembly was labour intensive!