The Taxi Fabric Project

The Taxi Fabric Project – creating fabrics that speak – is a platform and opportunity for young, india-based artists to gain exposure and showcase their work to the outside world through public taxi cabs. The project has brought together creatives from across the country to canvas the interiors (and by interiors, we mean every surface inside the taxi) with their graphic or illustrative compositions. In India, taxi cabs are the most common and practical forms of transportation. Their popular use have consequently made them an important aspect of India’s daily life and social culture. However, little attention is given to the cars’ aesthetics. The taxi fabric team explains: “Design — as a job or studied at school — is unfortunately not widely recognized in India. Older generations don’t understand it.” The purpose of the project is to enforce that design does indeed serve to perform a function. But mainly, design is communication, and can serve to create social impact through storytelling. The project gives designers the opportunity to show off their visual communication skills, all the while bringing more joy and colour to everyone’s travelling in India.