Pantone 2018 Colour of the Year Unveiled

Drum roll please….Pantone has announced Ultra Violet as the colour of the year!

The chosen hue, PANTONE-183838, signifies originality, creativity and forward thinking. The purple hue inspires the idea of endless possibilities and pushing boundaries. The colour resonates with many pop culture icons such as David Bowie, Prince and Jimi Hendrix – each one a prime example of creative expression. We’re stoked that Pantone has chosen a colour that stays true to what we believe in – bringing creativity to the forefront of every project we encounter while pushing our boundaries as designers.