Just Say No: The Decline of Spec Work

Since our inception, Design Is Yummy has had a strict no spec work policy. For more on this, check out our spec work policy in the FAQ section of this site. While it’s not something most reputable studios do, spec work unfortunately continues to be rampant in the design industry. Recently Toronto ad agency Zulu Alpha Kilo decided to speak out with a bold video to show that if you actually think about it, the process of spec work is completely irrational. We’re hoping videos like this help educate the public on spec work and help to see it’s decline.