Trübr

Authentic cuisine made with the finest ingredients.

Trubr business cards on plate with scones with kraft shopping bag behind

Brand Identity

Trübr is a business founded by a trained Cordon Bleu chef that prepares delectable baked goods and offers workshops and catering services. The first step in creating the brand identity was coming up with a name that would reflect the owner’s mission of offering high quality foods while giving a nod to her Scandinavian roots. The name Trübr (derived from the words “true” and “beurre”- butter in French) was inspired by the use of authentic and rich ingredients in the baking processes.

The logo’s illustrative symbol was inspired by their signature pistachio rose-hip crumble scones.

Progress animation showing brainstorming and sketches for Trubr
Logo concepts.

Business Cards

“I LOVE, and I mean LOVE, my cards as they walk the tightrope of soft and modern (You nailed it, just saying).”

These luxe ivory cotton business cards were the perfect fit to compliment Trübr’s identity and mission.

Trubr business card with green logo and pink illustrative elements on white plate with scones and leaves

MENU

An elegant menu design for catered events using brand elements on textured paper.

Trubr menu
  • Client: Trübr Year: 2021
  • Expertise: Brand Identity, Illustration

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