PRODUCTION GRAPHICS
Our vibrant production graphics are designed as standalone pieces that could command attention on posters, flyers, and digital platforms, and collectively, as part of a larger season campaign that reinforces the Segal Centre’s reputation as the premiere destination for English theatre in Montreal.
For an energetic colour palette and bold typography to compelling imagery, every element of the 2024-2025 season was thoughtfully crafted to capture attention and spark curiosity.
Teaser text-based posters were created for each play with a tagline that offers a hint about each production. Released prior to the season launch, the teaser posters serve as intriguing previews to pique curiosity. Following the launch, they will continue to be used throughout the season for advertising purposes as they seamlessly integrate with the production graphics to engage a broader audience.
CAMPAIGN GRAPHIC
Illuminated in the dazzling hues of the season, the Segal Centre’s iconic “S” comes to life in a display of neon lights. Inspired by the bright lights of Broadway, the design pays homage to the grandeur of the musical productions in this year’s exciting lineup.
TITANIQUE
The first production of the season is Titanique. An uproarious musical comedy, Titanique is set against the backdrop of the iconic Titanic saga, this electrifying production takes an unexpected turn with the inclusion of none other than Celine Dion herself. Working within strict brand guidelines, we manipulated the graphic to better fit the signature Segal Centre style which we’ve developed with them over the past 9 years.
Poster graphic is made in collaboration with Mirvish Productions.
THE SECRET CHORD
The Secret Chord features the music of Leonard Cohen and the poster serves as a tribute to the Bard of Montreal himself. The poster takes a subtle yet profound approach, featuring iconic Montreal street signs that mark the intersection where Cohen was born. This design offers a mysterious nod to true aficionados of his work.
OUR LITTLE SECRET
Our Little Secret: The 23andMe Musical is a musical comedy that delves into a journey of discovering true family connections in unexpected places. The show’s writer and star is featured on puzzle pieces, holding a vial containing a DNA swab, symbolizing the character’s quest for identity and belonging. The missing puzzle piece over his heart alludes to the narrative of finding something you didn’t even know was missing, while subtle lights intertwined with blood cells in the background add depth and intrigue.
MAX + AARON WRITE A MUSICAL
Max + Aaron Write a Musical is an original production that takes audiences on a thrilling journey as two men race against the clock to craft a musical masterpiece for a local festival, with only 24 hours to spare. As they weave through memories of their past and aspirations for the future, our poster captures the essence of their story with poignant symbolism. It’s a visual celebration of the power of dreaming, even amidst the chaos of the present.
CLUE: ON STAGE
Based on the iconic 1985 Paramount movie and inspired by the classic Hasbro board game, Clue: On Stage is a hilarious farce-meets-murder mystery. At a remote mansion, six guests gather for a dinner party where murder and blackmail are on the menu. Our poster design features the guests with their backs turned in mismatched antique frames to evoke mystery and curiosity. Each character’s instantly recognizable costume and signature colour is set against an eye-popping orange vintage wallpaper for a striking contrast. Our design for this timeless, charming production invites audiences into the mysterious world of Clue.
Craving more? Take a look at last year’s campaign season.
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