After a year of twists and turns, for this holiday campaign, our goal was to bring play back into our clients’ lives. Whether back at the office or working from the living room, we could all use a break to do the time warp again back to simpler years. This custom cootie catcher is chock full of colourful illustrations, nostalgic patterns, and provides ideas on how to take that much-needed pause.
We make a lot of decisions each day, but with this cootie catcher, how to take a break isn’t one of them. Featuring an attention-grabbing colour palette and illustrations of gone (but not forgotten) office technology from the 80s and 90s, the card combines work and play in a fresh way. With prompts ranging from: ‘Dance like Ain’t Nobody watching’ to ‘Hold On. It’s time for a snack break’ the cootie catcher encourages you to have fun, embrace randomness, and remember how it felt to be a kid again. Music lovers might note that the break prompts each contain an oldie song title (which hints at another layer to the piece).
Curious recipients who unfold the cootie catcher will discover a hidden QR code on the back with a little surprise— we just can’t help ourselves! Rock out to our retro throwback playlist.
- Year: 2022
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