Our 2020 holiday card didn’t shy away from talking about the how challenging the pandemic year was. We also wanted to let our friends and supporters know that through it all, we’re in this together.
Lucky supporters received a beautiful hand-lettered card with subtle rainbow foil stamped message (referencing the ‘ça va bien aller’ campaign). This card was intentionally designed flat so it could be used as wall art (in a time when we were all staring at the same 4 walls). Included with the card was a custom-illustrated heart-shaped pretzel magnet – a reminder that no matter how salty things might get, showing continued kindness to ourselves and those around us is what matters. The pieces were packaged in kraft envelopes (hand-lettered addresses of course) and finally completed with a custom mustard postage stamp.
This card was truly a labour of love and feat of collaboration. With our crew all working remotely, this year presented an opportunity to show how well we work as a team. The different elements of the card were assembled and hand lettered in different locations with pieces going back and forth between us to make it all come together.
We know our clients and friends loved receiving these special messages of hope and kindness during the most challenging of days.
- Year: 2020
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