At Design Is Yummy, we don’t just design brands: we help name them, shape them, and bring them to life. Sometimes it all starts from a single word.

Teeka began as a naming challenge: How do you say “EV” company without actually saying it?

Naming Sparks the Brand

We explored a lot of ideas before we landed on Teeka.

We set out to find a simple word that captured the brand’s vision—making electric vehicle charging easy, reliable, and approachable. From there, we designed a brand system that delivers on that same promise.

Designing a System That Moves

Reflecting Teeka’s mission and values, we crafted a flexible identity grounded in approachability and energy. From logotype to mascot, every design element works together to create a brand experience that’s instantly recognizable and undeniably Teeka.

How'd we do it?

• A custom wordmark anchored by a stylized “k” features a dynamic cut-out that suggests energy, movement, and electric charge. It’s subtle, but intentional— a tiny moment of tension that reinforces what the brand stands for.
• A full logo lockup pairs the wordmark with a distinctive mascot icon. Inspired by an fuzzy monster creasted by an AI artist, the mascot brings warmth and personality to a space often dominated by cold tech and utility visuals. It’s relatable, a little fuzzy (literally), and unmistakably Teeka.
• A scalable system that includes typography, color, motion, and clarity of voice work together. Whether applied to a billboard, mobile app, or charging station, Teeka’s identity remains distinct, engaging, and flexible enough to grow with the brand.

It’s More Than a Logo

A brand isn’t just a logo. It’s a system of parts that, when working together, help tell a bigger story. With Teeka, every detail was designed to echo the original spark created by the name: connection, energy, and simplicity.

Ready to tackle a new brand identity but not sure where to start? We’re friendly little monsters—let’s chat.