In case you missed it, Kraft created this great Mother’s Day ad featuring Melissa Mohr, the author of Holy Sh*t: A Brief History of Swearing.

Sometimes moms have a potty mouth, and that is perfectly fine with us.

A Kraft study revealed that 74% of moms admit to swearing in front of their kids while the other 26% are full of sh*t. Being a parent ain’t easy, and like Kraft, we embrace all those perfectly imperfect moms and mom moments.