SHARE THE JOY!

Holidays are all about sharing, connecting, and giving. We are super stoked to finally be able to share our holiday greeting card for 2015. The idea for the design was sparked by the notion that “By giving we become open to receiving more than we have”. For the front of the card, we made sure the viewer’s eyes would be drawn first to the inclusive message “Merry Everything”. (It is after-all a holiday card!) Surrounding the holiday message are bilingual inspirational quotes, holiday themed messages and intricate geometric line-art. The white line art pops on the dark gray background and of course there are accents of our hot pink brand colour scattered throughout the illustrations as well. At first glace the offset printed card seems flat, but the brightly coloured twine at the bottom hints that there’s more to this piece than meets the eye. The printed cards have been perforated with a custom die that makes it possible to pop out 5 of the messages to use as gift tags. The die cuts at the bottom of the cards keep the pink thread neatly stored ready to attach the tags provided to those holiday gifts. For the back, we added a variation of the pattern in a delicate gray on white so as not to distract from a personalized, hand-written message written on each card. White envelopes just wouldn’t do justice for these cards, so we free-style lettered the recipient’s names and addresses on silver mirror paper and inserted them with the cards into transparent A9 envelopes. One of our favourite features of the project is the hot pink round return address stickers placed on the front of the envelopes. These fun and interactive cards were designed to stand out in a sea of holiday mail. We hope they’ve helped our customers Share the Joy this holiday season!