When given the opportunity to design invitations for The Segal Centre’s fundraiser gala event showing of the classic Mel Brooks Broadway hit The Producers, we dived right into the project.
Using warm, rich colours, both invitation designs seamlessly brought together clean, modern lines, with old Broadway elements, such as the lit up letters and vintage-style handwriting. In keeping with the show’s original branding, we used iconic images (like the director chairs and megaphone) as a glimpse into what the show would entail.
The print invitation was custom designed, alluding to the classic format of Broadway tickets with a twist. The seamless fold out added a little jazz to the print, creating an all-encompassing, complete look.
We also worked on an e-invite that echoed elements of this print invitation.
Segal Centre Performing Arts
Graphic Design, Invitation Design, Print Design, On-Screen Design, E-Invite Design, Creative Direction, Custom Design