In the words of Beyoncé, Lemme upgrade You! A little change is always good – that’s why anytime is the right time to think about keeping your brand fresh. We invested our love for design to help Harmonie Richelieu de Verdun, an organization that offers today’s youth the opportunity to learn how to play musical instruments. HRV were looking to have their previous logo renewed; to recognize and reflect the beauty of the work they do. The goal was to create a logo that was not too far off from their original. We aimed for a melodic, professional and fun aesthetic, mixing together musical symbols and typography. Set on a staff, the logo displays a sense of movement, melody, and soothe – all things that remind us of music. The final result is simply… harmonious! Check out the before and after below.

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Johnnyrandom | Bespoken from Johnnyrandom on Vimeo.

Compositeur Johnnyrandom crée des compositions musicales fabriqués exclusivement à partir des objets du quotidien. Bespoken, son premier single, explore les sons générés par les vélos. Cette vidéo est un regard derrière le décor dans son processus créatif derrière ce concept unique.

Musique originale Composition & Sound Design: Johnnyrandom

Directeur de la Photographie: Devin Whetstone devinwhetstone.com

Masterisé par AudibleOddities: audibleoddities.com

Conception graphique: Lisa Mishima

Editeur: Blake Bogosian

Motion Design: Chris Kelly 

Coloriste: Eric Pascua

Producteur: Flip Baber