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Swear Like a Mother image

In case you missed it, Kraft created this great Mother’s Day ad featuring Melissa Mohr, the author of Holy Sh*t: A Brief History of Swearing. Sometimes moms have a potty mouth, and that is perfectly fine with us. A Kraft study revealed that 74% of moms admit to swearing in front of their kids while the other 26% are full of sh*t. Being a parent ain’t easy, and like Kraft, we embrace all those perfectly imperfect moms and mom moments.

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