We’re constantly thinking of new ways to tackle client projects. In our team brainstorming sessions, it’s all about collaborating and sharing ideas – no matter how crazy they might seem. Getting those creative juices flowing is the start to every great project.
Understanding your brand, company mission and future goals is part of our process. We are curious creatives who need to understand our clients pain points in order to be able to help them craft clever solutions. We encourage our clients to take the unconventional route, be bold and make their presence known. We’re willing to go that extra mile, because our business really does boil down to making yours look good.
In some cases, in order to stand out, you’ll need to take a risk. Most of the time, that risk is really just a willingness to step outside your comfort zone. Thinking outside of the box should not come at any cost and we definitely don’t want our clients to stand out for the wrong reason. When we work together, towards a common vision, we can create solutions that communicate your message effectively and fit your budget.
There are lots of ways to stand out, but here are a couple to get you thinking…
Creative Copy
Words matter. Communicating with your audience is so important and there’s always room for creativity in the tone and language of your messaging. What are your words saying and how is the reader interpreting them?
Unconventional Print Formats
Whether it’s a non-standard size direct mail piece, or a unique die-cut brochure, exploring unique sizes, paper stocks or finishes can offer audiences a memorable experience. The student trip booklets we designed for Prométour, for example, take inspiration from passports to reflect their business sector (educational travel). They’re much more engaging than the traditional trifold brochure format their competitors offer. With custom stamp illustrations, hidden messages and a travel-friendly size for students to carry during travel and as a keepsake afterwards, this marketing piece is truly memorable. Check out that project here.
In a world where brands fight tooth and nail for consumer attention, well thought-out design is the key to getting noticed and staying in the spotlight.
Have a crazy idea? Let’s work together to make it a reality.
Aren’t sure how to stand out? We can help with that too.
Get in touch with us at ideas@designisyummy.com and remember- design (and the process) should be fun!
Design Is Yummy proudly presents the two newest additions to our growing Award collection! We recently took home two bronze awards (and these fine looking trophies) from the Creativity International Awards; one for our season graphics campaign for The Segal Centre for Performing Arts (You may recognize Prom Queen or some of the others- they’ve been all around town!), and another for our design and printing of Niskamoon Corporation’s 2015-2016 Annual Report.
Click here to see more pictures of the award winning posters. Click here to see more pictures of the award winning reports
This would be the second consecutive year our work for Niskamoon Corporation’s annual reports have gained international recognition. Last year, the 2014-2015 Niskamoon Corporation Annual Report received a Silver Davey Award. We would like to thank the judges from the Creativity International Awards for acknowledging our hard work. It gets us pumped to create even more award-winning pieces for our awesome clients.
As a company founded by a female entrepreneur, we were thrilled to partner up with Artistri Sud– a non-profit organization based in Montreal with a strong focus on empowering women artisans in developing countries. With the collaboration of local communities, Artistri Sud helps women access global markets to sell their handcrafted goods and create a sustainable income to better themselves and the people surrounding them. In order to raise funds, Artistri Sud organized the upcoming event “Tales of Triumph” where inspiring women share their stories of empowerment and success. For the year of 2016, Design is Yummy was honoured to donate our time to create this powerful typographic invitation and web graphics with the hopes of raising attention and awareness to such wonderful cause.
No really, we didn’t make it up. Mobilegeddon is totally a thing. On April 21 Google updated its algorithm that determines website search ranking (the order in which websites appear on Google searches). Why should you care? Searches from mobile devices are effected by this change meaning that if your site isn’t “mobile-friendly” then your positioning in Google search results will be negatively impacted. The change won’t necessarily impact searches made via desktop or tablet. How do you know if your site is mobile-friendly? We can help by testing your website for “mobile-friendliness” and provide solutions to fix the problem if it isn’t the friendliest kid on the block. Got questions? Get in touch.
Seriously ridiculous stock photos from the upcoming movie Unfinished Business go viral. We can’t imagine ever wanting to use these for a client’s marketing material, but it’s damn funny.
You can get them at iStock by Getty Images.
Let Her Go by British singer-songwriter Passenger (aka Michael David Rosenberg). Directed and produced by Dave Jansen.