Categories Archivesmusic video

Coldplay – Up&Up video

Coldplay 'Up&Up' from Vania Heymann on Vimeo.

Things don’t always need to make sense to be beautiful. Coldplay’s Up&Up eerie music video proves just that. Directed by Isreali artist and film director Vania Heymann and Gal Muggia, it was cleverly edited with the help of Ukranian special FX studio Gloria FX. The music video features over layered visuals (a technique known as compositing), and it allows the viewers to enter a surreal world of sea turtles in metros, highways in space, and giant musicians in beautiful landscapes – so incredibly weird and wonderful. (Fun fact: The video won  an MTV visual effects award at the VMA’s!)

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Adele’s Patty Cake Cover image

We love Adele, specially her latest single Send my Love (To Your New Lover), so we were excited to find this acapella Patty-Cake beat cover created by a collaboration of YouTube sensations. Kurt Hugo Schneider, Sam Tsui, Alex G, and Madilyn Bailey take the kids game to the next level by using the synchronized clapping to create the background beat that accompany the sounds of their harmonies. The result is beautiful!

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