MISTERWILSON, an Amsterdam-based advertising and design firm, has developed innovative street advertising. RainCampaign messages appear on pavement when it rains and become invisible once again when the pavement dries.

I spotted this truck on the way home from a trip to O-Town for Thanksgiving. 10 points for creativity.

When you need to wash your truck Bradley, give me a call . . . I can hook you up with something a bit more permanent.