Categories Archivesmarketing

From Sick to Fierce, SickKids Nails It image

What an uplifting campaign for SickKids in Toronto! Instead of playing on the deflated feeling of being sick, Chief Creative Office Carlos Moreno from Cossette envisioned an empowering video showing the strength and bravery of the patients in their personal battles. Stepping away from their past sentimental campaigns is a fierce and bold move. Even though the message is strength over sadness, this “VS” campaign still brings a tear to our eyes. Watch this empowering video above!

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All We Do Is Win Win Win… image

Design Is Yummy proudly presents the two newest additions to our growing Award collection! We recently took home two bronze awards (and these fine looking trophies) from the Creativity International Awards; one for our season graphics campaign for The Segal Centre for Performing Arts (You may recognize Prom Queen or some of the others- they’ve been all around town!), and another for our design and printing of Niskamoon Corporation’s 2015-2016 Annual Report. [ Click here to see more pictures of the award winning posters ] [ Click here to see more pictures of the award winning reports ] This would be the second consecutive year our work for Niskamoon Corporation’s annual reports have gained international recognition. Last year, the 2014-2015 Niskamoon Corporation Annual Report received a Silver Davey ...

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Holidays are all about sharing, connecting, and giving. We are super stoked to finally be able to share our holiday greeting card for 2015. The idea for the design was sparked by the notion that “By giving we become open to receiving more than we have”. For the front of the card, we made sure the viewer’s eyes would be drawn first to the inclusive message “Merry Everything”. (It is after-all a holiday card!) Surrounding the holiday message are bilingual inspirational quotes, holiday themed messages and intricate geometric line-art. The white line art pops on the dark gray background and of course there are accents of our hot pink brand colour scattered throughout the illustrations as well. At first glace the offset printed card seems flat, but the brightly ...

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Using thermal-activated ink, DHL figured out a clever way to trick their competitors into advertising for them. DHL hired competing companies like UPS and TNT to deliver large black boxes to public addresses that were particularly difficult to find. The boxes were covered with a temperature-activated ink that appeared black when the boxes were chilled at the time of pickup. As the packages warmed up in the delivery trucks, the black ink faded revealing in large letters boasting that “DHL is faster.”

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