Your brand and how it’s perceived is a huge part what sets you apart from your competition. With the new year creeping around the corner, it’s important to take the time to ensure your brand is solid. Here are our top 5 key ingredients to make sure your business is looking its best in 2019.
1. Logo Your company’s logo is the most important identity whether you’re a startup or an established business. It is the first step in establishing brand recognition and will help you develop other valuable marketing pieces. When well designed, your logo can be used for years to come.
2. Business Cards Business cards are usually one of the first print materials you’ll want to stock up on. But isn’t print dead you ask? Not at all. If you spend time face-to-face with customers or network, business cards are still an important marketing tool. They are a key touch point for potential clients after you’ve met. Think simple, think creative and leave a lasting impression.
3. Website A well-optimized online presence is a must for companies today. You’ll want a website that reflects your brand and is user friendly. Also, your company’s site should absolutely be optimized for mobile. The goal here is to have a great running website that cuts through the digital noise.
4. Printed Marketing Collateral Depending on the type of business you’re in, printed materials like brochures and flyers ca be a great way to promote your products. Like your website and business cards, printed collateral should be cohesive with your brand and clearly speak to the intended audience.
5. Social Media Like a well functioning website, having a social media presence is also a must for most businesses today. Social media is a useful tool to engage with your customers. Social platforms can also be used to drive traffic and business to your website.
Missing any ingredients? Don’t stress. Get in touch with us at 5ingredients@designisyummy.com. We’ve got the goods to help you prepare your brand’s recipe.
In case you didn’t know, Domino’s has their very own wedding registry. That’s right, food-loving couples can now list pizza on their wedding registry! Domino’s award-winning creative campaign launched in all the places you’ll find brides searching for wedding inspiration; Pinterest, magazines, and even bridal exhibitions. The website allows friends and family to send an e-gift to a soon-to-be-married couple. Getting married has never looked so appetizing. Set up your own pizza registry by clicking here.

We are in love with these posters made for The BC Ski Challenge Campaign; an annual fundraiser benefiting the Ronald McDonald House.

While this fundraising focuses on skiing and snowboarding, there are other fun activities for those who don’t want to venture up the hills. There are cooking classes, spa days, and more…

Cossette Vancouver targeted all audiences by creating vintage inspired posters with double meaning illustrations encouraging everyone to join the weekend activities both on and off the slopes.

The colour palette revolves around pastels, a trend that has been circulating in arts and design in 2017 and we absolutely love it!

What an uplifting campaign for SickKids in Toronto! Instead of playing on the deflated feeling of being sick, Chief Creative Office Carlos Moreno from Cossette envisioned an empowering video showing the strength and bravery of the patients in their personal battles. Stepping away from their past sentimental campaigns is a fierce and bold move. Even though the message is strength over sadness, this “VS” campaign still brings a tear to our eyes. Watch this empowering video below!

Design Is Yummy proudly presents the two newest additions to our growing Award collection! We recently took home two bronze awards (and these fine looking trophies) from the Creativity International Awards; one for our season graphics campaign for The Segal Centre for Performing Arts (You may recognize Prom Queen or some of the others- they’ve been all around town!), and another for our design and printing of Niskamoon Corporation’s 2015-2016 Annual Report.

Click here to see more pictures of the award winning posters.  Click here to see more pictures of the award winning reports

This would be the second consecutive year our work for Niskamoon Corporation’s annual reports have gained international recognition. Last year, the 2014-2015 Niskamoon Corporation Annual Report received a Silver Davey Award. We would like to thank the judges from the Creativity International Awards for acknowledging our hard work. It gets us pumped to create even more award-winning pieces for our awesome clients.

As our work schedule settles back to its normal pace after the holidays, we can’t help but think back to all the fun we had creating custom holiday materials for our clients over the past few months. Using different styles, mediums, sizes and finishes, we were able to personalize our clients’ marketing materials to achieve delicious, lasting impressions for their businesses.

Here are a couple of examples of our recent holiday work:

These fun inspirational posters and printed envelopes were created for Real Estate Agent Mark-André Martel from Sutton Group. The card starts with a simple illustration, followed by a personal message from the Martel Team and helpful real-estate advice for the new year. As the card opens, a beautiful typographic poster unfolds with an message that sparkles joy and inspiration during the season. We also designed a French version. Mais oui!

DSC_0177_English_animated

DSC_0060 DSC_0106

DSC_0177_English DSC_0177_French

Niskamoon Corporation was looking to give their clients and staff a more traditional card with their own flare. By taking advantage of a beautiful Northern landscape photograph, we created this tri-lingual corporate card that screams “Happy Holidays!”

DSC_0140

DSC_0156

Autonomy Capital, a New York based investment company, wanted to get away from generic online card-making to create something more personalized. We were able to translate their idea into a classy holiday card with beautiful pattern and lettering.

DSC_0327

Sometimes paper isn’t the answer- especially if you’re promoting your company’s sustainable initiatives for 2016. Lovepac connected with their clients over the holidays and used the occasion to announce a new offering. Our team created the perfect image to honour their new environmentally friendly program.

lovepac_animated_1200x732

Holiday cards keep your company fresh in your customers minds during the coming new year. They help you keep your business relations on a personal level by giving you the opportunity to send a friendly “hey” and “thank you” to your customers without asking for anything in return.

 

Holidays are all about sharing, connecting, and giving. We are super stoked to finally be able to share our holiday greeting card for 2015. The idea for the design was sparked by the notion that “By giving we become open to receiving more than we have”. For the front of the card, we made sure the viewer’s eyes would be drawn first to the inclusive message “Merry Everything”. (It is after-all a holiday card!) Surrounding the holiday message are bilingual inspirational quotes, holiday themed messages and intricate geometric line-art. The white line art pops on the dark gray background and of course there are accents of our hot pink brand colour scattered throughout the illustrations as well. At first glace the offset printed card seems flat, but the brightly coloured twine at the bottom hints that there’s more to this piece than meets the eye. The printed cards have been perforated with a custom die that makes it possible to pop out 5 of the messages to use as gift tags. The die cuts at the bottom of the cards keep the pink thread neatly stored ready to attach the tags provided to those holiday gifts. For the back, we added a variation of the pattern in a delicate gray on white so as not to distract from a personalized, hand-written message written on each card. White envelopes just wouldn’t do justice for these cards, so we free-style lettered the recipient’s names and addresses on silver mirror paper and inserted them with the cards into transparent A9 envelopes. One of our favourite features of the project is the hot pink round return address stickers placed on the front of the envelopes. These fun and interactive cards were designed to stand out in a sea of holiday mail. We hope they’ve helped our customers Share the Joy this holiday season!

Having fun with some stop motion to promote our custom holiday card services (both printed and digital).

Order yours today!

Using thermal-activated ink, DHL figured out a clever way to trick their competitors into advertising for them.

DHL hired competing companies like UPS and TNT to deliver large black boxes to public addresses that were particularly difficult to find. The boxes were covered with a temperature-activated ink that appeared black when the boxes were chilled at the time of pickup. As the packages warmed up in the delivery trucks, the black ink faded revealing in large letters boasting that “DHL is faster.”


Cincinnati-based identity designer Adam Ladd made this video of his 5-year-old daughter’s impressions on big brand logos. Now that’s what I call market research.

Baby Toys!