The Taxi Fabric Project – creating fabrics that speak – is a platform and opportunity for young, india-based artists to gain exposure and showcase their work to the outside world through public taxi cabs. The project has brought together creatives from across the country to canvas the interiors (and by interiors, we mean every surface inside the taxi) with their graphic or illustrative compositions. In India, taxi cabs are the most common and practical forms of transportation. Their popular use have consequently made them an important aspect of India’s daily life and social culture. However, little attention is given to the cars’ aesthetics. The taxi fabric team explains: “Design — as a job or studied at school — is unfortunately not widely recognized in India. Older generations don’t understand it.” The purpose of the project is to enforce that design does indeed serve to perform a function. But mainly, design is communication, and can serve to create social impact through storytelling. The project gives designers the opportunity to show off their visual communication skills, all the while bringing more joy and colour to everyone’s travelling in India.

 

Holidays are all about sharing, connecting, and giving. We are super stoked to finally be able to share our holiday greeting card for 2015. The idea for the design was sparked by the notion that “By giving we become open to receiving more than we have”. For the front of the card, we made sure the viewer’s eyes would be drawn first to the inclusive message “Merry Everything”. (It is after-all a holiday card!) Surrounding the holiday message are bilingual inspirational quotes, holiday themed messages and intricate geometric line-art. The white line art pops on the dark gray background and of course there are accents of our hot pink brand colour scattered throughout the illustrations as well. At first glace the offset printed card seems flat, but the brightly coloured twine at the bottom hints that there’s more to this piece than meets the eye. The printed cards have been perforated with a custom die that makes it possible to pop out 5 of the messages to use as gift tags. The die cuts at the bottom of the cards keep the pink thread neatly stored ready to attach the tags provided to those holiday gifts. For the back, we added a variation of the pattern in a delicate gray on white so as not to distract from a personalized, hand-written message written on each card. White envelopes just wouldn’t do justice for these cards, so we free-style lettered the recipient’s names and addresses on silver mirror paper and inserted them with the cards into transparent A9 envelopes. One of our favourite features of the project is the hot pink round return address stickers placed on the front of the envelopes. These fun and interactive cards were designed to stand out in a sea of holiday mail. We hope they’ve helped our customers Share the Joy this holiday season!

Because sometimes you have to work with what you’ve got and play a little. Hand-letterer Ian Bernard illustrates fun and quirky calligraphy using only veggies and ink. [via Designtaxi.com]