At Design Is Yummy we understand the importance of a well earned high-five. This holiday season we decided to share this value with our clients and friends through a direct mail campaign.
Our holiday cards were a little less holiday and a little more awesome. The “You’re Awesome Kit” is a bilingual kit meant to remind recipients that we think they’re awesome 365 days a year.
The card features an extended hand welcoming that solid high-five. We printed the 5.75″ x 9.25″ cards on 16pt matt Carolina stock, with a beautiful gold foil hot stamp. We’ve been wanting to have a large foil finish on a Design is Yummy related project for some time now and we finally found the right one to go big on. We absolutely love the results!
A kit is not complete without a set of instructions. We included a double sided black and white sheet that explains how to hang, use, and not use the piece. We also enclosed removable adhesive foam mounts to hang the poster (4 double sided stickers).
The kraft paper envelopes lend to the “do-it-yourself kit” feel. The envelopes are digitally printed with the text “Not your typical HOLIDAY CARD”. Hot pink mailing address stickers were created in order to promote quick brand recognition. Finally, every address was hand lettered because, well, we take our time for the people we care about.
If you missed our teaser video for this mailer, check it:
You’re Awesome: Holiday Card Teaser from Design Is Yummy on Vimeo.
Dear clients, you are important and we think you are awesome so when nobody is there to receive your hand, Design is Yummy’s gotcha 😉
Something awesome is coming soon to a mailbox near you…
You’re Awesome: Holiday Card Teaser from Design Is Yummy on Vimeo.
Ad agency Rethink Canada designed a direct mailer for Bulk Cat Litter Warehouse that is literally irresistible to their target audience.
Thanks to being covered with catnip concentrate, cats can’t resist this clever marketing piece.
[image via elektrodaily]
Kontor has changed the game with this clever direct mailing. Design agency OgilvyAction Düsseldorf / OgilvyOne Frankfurt skipped disposable promo CDs and sent out attention-grabbing vinyl presses of DJ Boris Dlugosch’s single. Using a smartphone, the piece transforms into a turntable by allowing access to a digital copy with seamless graphics (complete with needle)!
An amazingly creative direct mailer by Garnet McElree, Blitz Direct for Prospero.
Apps are big business. From gas calculators to dorky light sabers (complete with sound effects) there’s an app for practically everything and everyone.
Apple, Palm, and Google have all staked a claim in the lucrative mobile application business, but what about Microsoft?
In addition to developing an upcoming mobile application store, a recent case study on the icrosoft Developer Network website details the process of running a complex iPhone app onto the Windows Mobile platform.