We’re constantly thinking of new ways to tackle client projects. In our team brainstorming sessions, it’s all about collaborating and sharing ideas – no matter how crazy they might seem. Getting those creative juices flowing is the start to every great project.

Understanding your brand, company mission and future goals is part of our process. We are curious creatives who need to understand our clients pain points in order to be able to help them craft clever solutions. We encourage our clients to take the unconventional route, be bold and make their presence known. We’re willing to go that extra mile, because our business really does boil down to making yours look good.

In some cases, in order to stand out, you’ll need to take a risk. Most of the time, that risk is really just a willingness to step outside your comfort zone. Thinking outside of the box should not come at any cost and we definitely don’t want our clients to stand out for the wrong reason. When we work together, towards a common vision, we can create solutions that communicate your message effectively and fit your budget.

 

There are lots of ways to stand out, but here are a couple to get you thinking…

Creative Copy

Words matter. Communicating with your audience is so important and there’s always room for creativity in the tone and language of your messaging. What are your words saying and how is the reader interpreting them?

Unconventional Print Formats

Whether it’s a non-standard size direct mail piece, or a unique die-cut brochure, exploring unique sizes, paper stocks or finishes can offer audiences a memorable experience. The student trip booklets we designed for Prométour, for example, take inspiration from passports to reflect their business sector (educational travel). They’re much more engaging than the traditional trifold brochure format their competitors offer. With custom stamp illustrations, hidden messages and a travel-friendly size for students to carry during travel and as a keepsake afterwards, this marketing piece is truly memorable. Check out that project here.

 

In a world where brands fight tooth and nail for consumer attention, well thought-out design is the key to getting noticed and staying in the spotlight.

Have a crazy idea? Let’s work together to make it a reality.

Aren’t sure how to stand out? We can help with that too.

Get in touch with us at ideas@designisyummy.com and remember- design (and the process) should be fun!

Last summer we had the pleasure of working with Prométour Educational Tours to create informational travel “Passports” for their students. Prométour organizes and designs customized tours for students with destinations all around the globe. It was only fitting for this booklet to resemble an actual Canadian passport!
They loved the concept of the award-winning wedding passport invitations we had designed (spotted in our studio during our initial meeting) so much that they had to have passports of their very own!
Inside the pages are interesting facts about Québec, and fun puzzles for the touring students to complete.
Of course we designed custom illustrations as passport stamps detailing some of their other top trip destinations.
Stay tuned to see what else we have in store with Prométour coming later this year…
Drum roll please….Pantone has announced Ultra Violet as the colour of the year!
The chosen hue, PANTONE-183838, signifies originality, creativity and forward thinking. The purple hue inspires the idea of endless possibilities and pushing boundaries. The colour resonates with many pop culture icons such as David Bowie, Prince and Jimi Hendrix – each one a prime example of creative expression. We’re stoked that Pantone has chosen a colour that stays true to what we believe in – bringing creativity to the forefront of every project we encounter while pushing our boundaries as designers.

 

The Taxi Fabric Project – creating fabrics that speak – is a platform and opportunity for young, india-based artists to gain exposure and showcase their work to the outside world through public taxi cabs. The project has brought together creatives from across the country to canvas the interiors (and by interiors, we mean every surface inside the taxi) with their graphic or illustrative compositions. In India, taxi cabs are the most common and practical forms of transportation. Their popular use have consequently made them an important aspect of India’s daily life and social culture. However, little attention is given to the cars’ aesthetics. The taxi fabric team explains: “Design — as a job or studied at school — is unfortunately not widely recognized in India. Older generations don’t understand it.” The purpose of the project is to enforce that design does indeed serve to perform a function. But mainly, design is communication, and can serve to create social impact through storytelling. The project gives designers the opportunity to show off their visual communication skills, all the while bringing more joy and colour to everyone’s travelling in India.

We are proud to announce that our agency was awarded this beautiful trophy from the Davey Awards for our work on Niskamoon Corporation’s Annual Report!  [Click here to see pictures of the winning report.] The Davey Awards, aptly named after David from the David/Goliath story, is an awards competition that honours small design agencies. We’re thrilled to be among the talented winners circle of such a prestigious award. Thank you to Niskamoon Corporation for allowing us to be inspired by your organization and the great work you do. And thank you to the Davey Awards for believing in small, but mighty agencies!

Some of us have been prepared for weeks… Happy Halloween!

The Pixel Painter from The Pixel Painter on Vimeo. 98-year-old Hal Lasko, better known as Grandpa, spent his career as a commercial graphic designer in a time when everything was done by hand. As Hal’s eyesight began to go, he thought his painting days were over. When Lasko’s grandchildren bought him a computer and introduced him to Microsoft Paint fifteen years ago, a new world of creative expression opened up to him. Ever since, Hal has been creating beautifully detailed pixel art. Now, Grandpa spends ten hours a day in his studio creating intricate digital paintings. To learn more about Hal or purchase his paintings, visit his website.

Husband and wife duo Claudia Ficca and Davide Luciano give us a reason to laugh at the annoying potholes that plague Montreal’s streets with their series Pothole. With the help of friends and family posing for these staged photographs, the project has become a quick success. They have since taken the series to other cities in North America including Montreal, Toronto, New York, and Los Angeles.

An awesome holiday video created by the Holderness family. #xmasjammies

Want a video like this for your family or company? Holla at them: http://www.visitthegreenroom.com

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[image via elektrodaily]

Kontor has changed the game with this clever direct mailing. Design agency OgilvyAction Düsseldorf / OgilvyOne Frankfurt skipped disposable promo CDs and sent out attention-grabbing vinyl presses of DJ Boris Dlugosch’s single. Using a smartphone, the piece transforms into a turntable by allowing access to a digital copy with seamless graphics (complete with needle)!