[image via elektrodaily]

Kontor has changed the game with this clever direct mailing. Design agency OgilvyAction Düsseldorf / OgilvyOne Frankfurt skipped disposable promo CDs and sent out attention-grabbing vinyl presses of DJ Boris Dlugosch’s single. Using a smartphone, the piece transforms into a turntable by allowing access to a digital copy with seamless graphics (complete with needle)!