We vanished!! From our desks that is…

Today our team took an impromptu field trip to Montreal’s McCord Museum to check out the Illusions: The art of magic exhibition.

The inspirational exhibition features exciting posters created to promote the most popular magicians of the 19th and 20th century (like Houdini, Kellar, and Chung Ling Soo).

Not only did we learn about disappearance, levitation, and escapes, but we learned about The Strobridge Lithography Company and Imprimerie Harfort,- the lithography companies that printed many of these stunning outdoor posters. We were dazzled! The use of primary colours, neutrals, and texture mixed with photographic images and bold typography was simply phenomenal.

There were lots of takeaways from the exhibit that we can’t wait to try in some specific client projects in the coming year…Stay tuned to see what comes out of it!

 

Digital advertising is everywhere, but so is good print!

Cliniques Preventia came to us to create an eye-catching print campaign to raise awareness about their preventative medical services.The ads depict the difference that a good healthcare plan can make in your life, especially if you’re nearing retirement age.

Look for these posters in Metro stations and billboards around the city of Montreal in the coming weeks.

   

We are in love with these posters made for The BC Ski Challenge Campaign; an annual fundraiser benefiting the Ronald McDonald House.

While this fundraising focuses on skiing and snowboarding, there are other fun activities for those who don’t want to venture up the hills. There are cooking classes, spa days, and more…

Cossette Vancouver targeted all audiences by creating vintage inspired posters with double meaning illustrations encouraging everyone to join the weekend activities both on and off the slopes.

The colour palette revolves around pastels, a trend that has been circulating in arts and design in 2017 and we absolutely love it!


In case you missed it, Kraft created this great Mother’s Day ad featuring Melissa Mohr, the author of Holy Sh*t: A Brief History of Swearing.Sometimes moms have a potty mouth, and that is perfectly fine with us.A Kraft study revealed that 74% of moms admit to swearing in front of their kids while the other 26% are full of sh*t. Being a parent ain’t easy, and like Kraft, we embrace all those perfectly imperfect moms and mom moments.

We love working with our clients to create custom holiday cards and promotions. Here’s a feature of one we designed recently for Wireworks. This high performance fiber optic and copper solutions provider wanted a unique card to complement their brand identity. We took the challenge and created this clean snowflake illustration built from elements of their logo. The result is a simple design that stays true to the essence of their company. Holiday cards and direct mail pieces are a great way to keep your company fresh in your client’s minds without asking for anything in return. They give them those nice best wishes we all want to hear at the end of the year. Need a holiday or greeting card for your company? Get in touch with us!

Mugs hold our daily fuel…coffee/tea/water….pencils…

What better way to brighten your day than using your own personalized mug?

Custom printed mugs are a cost effective way to promote your business, organization or event! Imagine dozens of people walking around a fundraiser advertising your business.

Check out the hot custom mugs we created for our studio with our designers’ nicknames fully loaded with our studio’s brand colours and our “we don’t take ourselves too seriously” attitude.

We’ve also got some special mugs for our client meetings that aren’t pictured here- you’ll have to come in to sip from those!

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Having fun with some stop motion to promote our custom holiday card services (both printed and digital).

Order yours today!

Ad agency Rethink Canada designed a direct mailer for Bulk Cat Litter Warehouse that is literally irresistible to their target audience.

Thanks to being covered with catnip concentrate, cats can’t resist this clever marketing piece.

Using thermal-activated ink, DHL figured out a clever way to trick their competitors into advertising for them.

DHL hired competing companies like UPS and TNT to deliver large black boxes to public addresses that were particularly difficult to find. The boxes were covered with a temperature-activated ink that appeared black when the boxes were chilled at the time of pickup. As the packages warmed up in the delivery trucks, the black ink faded revealing in large letters boasting that “DHL is faster.”

Kmart shoppers receive free shipping for products purchased on Kmart.com in the event that the product is not available in stores. To promote this service, they created the Ship My Pants commercial.

The double entendre of the s-word has offended some viewers, but with 6 million (and growing) YouTube views,  it has become one of the most-shared ads ever.