Monthly ArchivesJune 2013

A TURNTABLE IN THE MAIL image

[image via elektrodaily] Kontor has changed the game with this clever direct mailing. Design agency OgilvyAction Düsseldorf / OgilvyOne Frankfurt skipped disposable promo CDs and sent out attention-grabbing vinyl presses of DJ Boris Dlugosch’s single. Using a smartphone, the piece transforms into a turntable by allowing access to a digital copy with seamless graphics (complete with needle)!

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BANDiful: INNOVATIVE STUDENT PACKAGING DESIGN WINS BEST OF SHOW image

[image via The Dieline ] For the first time in The Dieline Package Design Awards history, a student project has been named Best of Show. BANDiful, created by Vivi Feng & Yu-Ping Chuang in New York, solves the challenge of using a single hand to apply a bandage. Incorporated with a hanger on the top of the package, BANDiful can be easily hung on a wall or bulletin board. Congrats Vivi and Yu-Ping!

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PROMOTIONAL FLYING BOOK image

[image via CargoCollective] EMBRAER FLYING BOOK from Paulo Coelho on Vimeo. Brazilian agency Africa introduced the latest Embraer luxury aircraft, the Lineage 1000, through a flying catalog (well, levitating). Constructed from lightweight papers, Africa wove a set of magnets into the design and installed a second set in the book’s base. When a power switch on in the base, the catalog hovers a few inches above it.

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